Flux Kombucha (label design)
This label design was created as part of an assessment for pre-press. 
My research was based upon the flavour of the kombucha being raspberry. It led me to use a deer as they love to eat raspberries. I also wanted to target both a male and female customer base as most of the kombucha labels currently in the market have bright pastel colours.

The addition of the male stag deer to the label and neutral mustard colour of the labour ensures that male customers will also be attracted to the bottle.