Flux Kombucha 
This label design was created as part of an assessment for pre-press. 
My research was based on the flavour of the kombucha (raspberry). It led me to use a deer as they love to eat raspberries. I also wanted to target both a male and female customer base as most of the kombucha labels currently in the market have bright pastel colours.

The addition of the male stag deer to the label and the neutral mustard colour of the labour ensures that male customers will also be attracted to the bottle.